How I ran GTM solo from zero to $5M+
I'm an engineer. Seven years ago I was training AI models, not running ad campaigns. Then we opened a med spa in Barcelona, three months in we were losing 25k a month, and I learned go-to-market because the alternative was watching it close. This is the whole machine, start to finish: why I built the brand before trying to get anyone to come, why I still run paid media myself instead of handing it to an agency, and the actual math I use to decide whether a channel is worth scaling. Sante does $5M+ a year now and the same playbook runs at Didit. AI does the technical part. Distribution is what wins.
- BRAND BEFORE DEMAND
- PAID MEDIA MATH
- LTV / CAC
- FUNNEL TRACKING