Notes on building, health, learning, life in general, and some stories I've promised people for years — the party years, the crypto post-mortem, my anti-aging protocol, how I run coding agents. Written slowly, published when they're worth your time.
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My whole story, from tennis courts
TALK · 62 MINOctober 2026 · Nova podcast · In Spanish
The whole story, in order, in Spanish. Competitive tennis from eight, seven days a week. Quit at fifteen for nightlife: selling club tickets, bartending, kicked out of three schools. At nineteen something felt wrong, so I opened a book for the first time and finished with the best record of all the engineering degrees in my year. AI researcher in 2019, until I saw the rat race and left it. A first company that grew to 33 people and then taught me what suffering is. Then Didit and the clinic, two months from bankruptcy and sixty funds saying no. Looking back, my life has always been obsessions, one at a time and all in, and you only get things when you really deserve them and have suffered enough. Luckily I always had my twin brother next to me. To be continued.
I'm an engineer. Seven years ago I was training AI models, not running ad campaigns. Then we opened a med spa in Barcelona, three months in we were losing 25k a month, and I learned go-to-market because the alternative was watching it close. This is the whole machine, start to finish: why I built the brand before trying to get anyone to come, why I still run paid media myself instead of handing it to an agency, and the actual math I use to decide whether a channel is worth scaling. Sante does $5M+ a year now and the same playbook runs at Didit. AI does the technical part. Distribution is what wins.